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Evidence-driven modal shift for
reducing emissions and congestion
and improving wellbeing

Active travel has many linked benefits for Higher Education. If one person ditches the car and walks to work they reduce carbon emissions, eliminate a car from congested traffic, free up a parking space and contribute to their mental and physical wellbeing.

Smart Uni Travel uses BetterPoints BCMS, our award-winning platform for incentivising behaviour change at scale and capturing large amounts of invaluable data.

Smart Uni Travel is packaged with a special educational discount, specifically for efficient implementation on university campuses.

BetterPoints BCMS (Behaviour Change Management System) comprises a customisable app, web portal, admin system and API, combined with proprietary behavioural change and incentive management approaches for evidenced, data-led, locally branded programmes.

  • Reduce single-occupancy car journeys
  • Cut your carbon footprint
  • Ease parking and congestion
  • Track behaviour in real time
  • Offer incentives that resonate
  • Learn from rich data.

Smart Uni Travel is a 12-month package for localised transport behaviour change.

Request a demonstration to find out how it can work for your institution.

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  • University-discounted licence for BetterPoints BCMS
  • An assigned programme implementation manager
  • On-campus project planning and programme inception workshop
  • Geo-fencing of campuses
  • Branded programme within BetterPoints app, including activity rewards for walking, cycling, bus journeys and car-sharing
  • Access to programme dashboard for 24/7 data reporting
  • Set-up of automated messaging and baseline user questions
  • Post-programme report of results and recommendations
  • Programme maintenance, including points redemption management, maintenance, user support and technical support
  • Printed, branded publicity material
  • A BetterPoints incentive point Bundle (nine active months)
  • Plus many other optional, added-value features.

Some benefits of Smart Uni Travel

Reduce single-occupancy car journeys.

Give staff and students a reason to ditch their cars. Give them the incentives they need to walk, cycle, car-share or take public transport.

Bring your carbon footprint down a size or two.

Reduce CO2 emissions, whether you're a small college or a large university. In a small programme with Birmingham City Council, 117 people together saved 2 tonnes of CO2 emissions.

Communicate directly, when it matters.

Tailor messaging campaigns around the real-time activities of the people you want to hear them. Tell them important news, make special offers and give appropriate encouragement when it's most likely to be heard.

Take the pressure off parking and congestion.

Offering a choice of transport alternatives such as walking, cycling, car-sharing and public transport. Track the routes they use, even on the bus, train and tram. Cut the amount of congestion in the area and take the pressure off parking facilities.

Learn from real-time data.

Learn what works - and what doesn't - in real time. No more waiting until that report is written, iterate your transport plans dynamically. Get access to real-time data in your bespoke dashboard.

Offer incentives that resonate.

Choose from scores of high-street vouchers or liaise directly with local businesses to offer their products and services as rewards. Additionally, give the option of donating BetterPoints to local charities. Keep the momentum up with prize draws, leader boards, treasure hunts and engaging messages.

Track behaviour in real time.

Identify and track how staff and students use transport routes and what incentives float their boat, in real time. See where they go and how long it takes them, on foot, by bike or on public transport - automatically, through their phone, without relying on self-reporting.

Build programmes that scale.

Work intensely with small cohorts of individuals in targeted interventions. Or maybe you want to get as many people as possible doing something differently? Run programmes that incentivise behaviour change across whole universities and colleges, and into the local community.

Why Smart Uni Travel?

Active travel has many, linked benefits. If one person ditches the car and walks to work they reduce carbon emissions, eliminate a car from congested traffic, free up a parking space and contribute to their mental and physical wellbeing.

Within universities, single-occupancy car journeys are far and away the most popular form of transport. On average, 41% of journeys by university staff are single-occupancy car journeys (HESA, 2018). Its nearest neighbour is train journeys, at little over 16%. Car-sharing, on the other hand, is less popular than walking and cycling, at under 7%.

Cutting the number of single-occupancy car journeys reduces pressure on university parking, eases congestion around campus and residential areas, contributes to improved air quality and promotes good mental and physical health.

And the health benefits are well documented. Keeping physically active can reduce the risk of heart and circulatory disease by as much as 35%, the risk of early death by as much as 30% (British Heart Foundation, 2017) and improve mental health by as much as 30% (Public Health England, 2016). ‘Even a short burst of 10 minutes brisk walking increases our mental alertness, energy and positive mood’ (Mental Health Foundation).

How can you motivate people to ditch or share the car, and how can you learn what to change to make transport alternatives more attractive to staff and students?

In short, how do you lower the bar to transport behaviour change?

The Smart Uni Travel approach to transport behaviour change

To date, behaviour change interventions have relied on expensive, resource-heavy engagements with measurements that are more qualitative than quantitative.

To change behaviours you must first raise awareness of the issue, increase knowledge about it and elicit motivation to change. The whole journey must be a positive, shared experience that ultimately leads to a new, intrinsically- rewarding habit. This is when people become motivated to continue without external reinforcement.

Smart Uni Travel is different from most other interventions in that it allows intelligent personalisation and can be self-administered by universities and scaled through innovative use of mobile technology.

Our system's tracking and analysis of real-time data enables our specific behaviour change methodology to be applied at an individual level.

Our approach is robust and evolving, enhanced continuously through active partnerships with leading academic behavioural change organisations.

Request a demo

BetterPoints BCMS

BetterPoints Behaviour Change Management System comprises a customisable app, web portal, admin system and API, combined with proprietary behavioural change and incentive management approaches for evidenced, data-led, locally branded programmes.

Track behaviour

Track any activity that can be measured from combining location, motion and time. Extend that capability with external datasets such as bus and train routes. GPS/digital tracking.

Incentivise and gamify

Reward activity with redeemable points of real cash value and motivate with treasure-hunts, leaderboards, prize- draws and more. A rich, flexible mix of incentives based on demonstrable evidence.


Deploy content that is motivating and targeted – such as relevant articles, messages, surveys, polls and interviews – that is triggered by user behaviour. Reach the hard-to- reach, high-risk and high-cost with ongoing communication.

See real impact, in real time

Real-time reporting via a secure programme dashboard.

Request a demo

Bella Mossa!

An example of large-scale, high-impact modal shift with BetterPoints.

SRM, the transport authority in Bologna, Italy, used BetterPoints BCMS to cut CO2 emissions by reducing the number of single-occupancy car journeys in the city.

The six-month pilot programme attracted 15,000 active participants.

350,000 journeys on foot, covering 520,000 km

290,000 cycle journeys, covering 1,022,000 km

728 tonnes of CO2 emissions mitigated

79,000,000 calories burned